Proposal · Brand Identity & Digital Presence

Charmain's Basket

Brand Kit · Website Design · 1-Year Hosting

Rooted in Love · Grown in Faith

Prepared For
Charmain
Owner, Charmain's Basket
Prepared By
AI Media Transformation
theaidigitalmedia.com
📞 202-749-2754
✉ tysonsviews@gmail.com
01 · Executive Summary

A Brand as Intentional as Every Gift You Give

Charmain's Basket is a faith-centered gift basket brand built on the nine Fruits of the Spirit. This proposal outlines a comprehensive creative and digital package designed to establish a polished, professional presence both online and in the marketplace — at an investment of just $400.

This package includes three core deliverables:

Every element of this package has been created with one conviction: Charmain's Basket deserves a brand as intentional as the gifts it gives.

02 · Mission Statement

Our Purpose

At Charmain's Basket, we believe every gift is a seed planted in someone's life. Rooted in the nine Fruits of the Spirit, we craft gift baskets that carry more than beauty — they carry love, joy, peace, and the intentional grace of a giver who understands that the greatest gift is the one that nourishes the soul. We exist to turn generosity into an act of faith.

Galatians 5:22–23 · "But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control."

03 · Brand Identity Kit

The Logo

The Charmain's Basket logo features a lush fruit tree bearing all nine Fruits of the Spirit as glowing colored orbs, rooted above a woven gift basket with a signature red ribbon — set against the brand's Deep Emerald Night background.

Charmain's Basket
Rooted in Love · Grown in Faith
✓ Primary — Dark Emerald Background
Charmain's Basket
Rooted in Love · Grown in Faith
✓ Alternate — Light Background

Brand Colors

Three core colors form the complete visual language of Charmain's Basket:

Deep Emerald Night
#0C1A12
RGB · 12, 26, 18
The rich, fertile soil from which all fruit grows — grounded, trustworthy, and rooted in faith. This is our foundation.
Spirit Green
#5ED87A
RGB · 94, 216, 122
Growth, healing, and the living Word. Every fruit on the tree glows with this light — vibrant, alive, and abundant with purpose.
Harvest Cream
#E8F5E0
RGB · 232, 245, 224
Pure, clean, and luminous — the light of a gift freely given. Headlines and body text on dark backgrounds.

Typography

Display · Logo & Headlines
Charmain's Basket
Cormorant Garamond · Italic Light 300 · Letter-spacing +3px
Label · Subheadings & Tags
Fruits of the Spirit · Gift with Purpose
Josefin Sans · Light 300 · Letter-spacing +6px · ALL CAPS
Body · Descriptions & Story
Every basket begins with intention. We choose each fruit — each color — as a deliberate act of care, because we believe the gifts we give reflect the spirit we carry.
DM Sans · Light 300 · Line-height 1.7
04 · Color Symbolism

Fruits of the Spirit

Each of the nine Fruits of the Spirit carries a signature color that reflects its spiritual meaning — informing everything from logo accents to packaging, social posts, and web design.

Fruit Color Symbol Meaning
Love
#E84040
Red Apple Bold, sacrificial, unconditional. The first fruit placed — always at the center of every basket.
Joy
#FF9820
Orange Deep gladness that bursts like citrus — bright and unexpected even in hard seasons.
Peace
#A060F0
Grape Cluster Peace flows in clusters, never isolated. Violet represents the divine and the tranquil.
Patience
#F0D020
Pear Gold is refined by waiting. The pear takes longest to ripen — trust the harvest will come.
Kindness
#FF8060
Peach Soft, warm, inviting — kindness wears no sharp edges and meets people in their tenderness.
Goodness
#60E050
Lime Bright green — the color of moral clarity. Goodness is active, bold, and refreshingly honest.
Faithfulness
#F8E840
Lemon Pale gold — the constancy of sunlight. Faithfulness keeps the covenant even when the night is long.
Gentleness
#D080FF
Plum Soft power and quiet strength. Gentleness chooses to kneel — handle one another with care.
Self-Control
#FF2050
Cherry Cherries grow in pairs on one stem — self-control keeps us tethered to what matters most.
05 · Website Design & Development

Your Digital Home

Your website will feel as intentional as every basket you create. Built with the Charmain's Basket brand fully integrated — dark emerald tones, Spirit Green accents, Harvest Cream typography — elegant, faith-forward, and conversion-ready.

5 Pages Included

Page 01
Home
Brand story, mission statement, featured basket showcase, and primary call-to-action for inquiries or orders.
Page 02
About
Charmain's personal story, the Fruits of the Spirit brand foundation, values, and faith testimony.
Page 03
Shop / Collections
Gift basket gallery with descriptions, themes, and an inquiry or order request form.
Page 04
Gallery
Visual showcase of basket designs, gifting occasions, and behind-the-scenes brand moments.
Page 05
Contact
Inquiry form with email notifications, social media links, service area info, and business hours.

Technical Features

06 · Web Hosting — 1 Year

Twelve Months of Peace of Mind

Your website will be hosted on a reliable, professional platform for a full twelve months — included in your package investment. Your site stays live, secure, and fast so you can focus on your business.

07 · Project Timeline

From Agreement to Launch

1
Agreement & Deposit Received
Day 1 — Project Kickoff
Signed proposal and $200 deposit received. Project officially begins.
2
Brand Kit Delivery
Days 3–5
Logo files (dark + light), color codes, typography guide, and brand voice document delivered for review.
3
Website Design Mockup
Days 6–10
Full visual mockup of the website presented for your review and feedback.
4
Client Feedback & Revisions
Days 11–14
Up to 2 rounds of revisions on brand kit and website design incorporated.
5
Final Website Build & Testing
Days 15–18
Full build, mobile testing, form testing, speed optimization complete.
6
Hosting Setup & Site Launch
Days 19–21
Site goes live. Final balance of $200 due upon launch. Domain and SSL confirmed active.
7
30-Day Post-Launch Support
Days 22–51
Minor text edits, image swaps, and technical fixes included at no additional charge.
08 · Investment

Your $400 Package

All-inclusive. No hidden fees. No surprises. Everything Charmain's Basket needs to show up beautifully — online and in the world.

Service Details Value
Brand Kit — Full Identity Package
Logo (dark + light versions), 3 brand colors with hex codes, typography system, brand voice guide
Included
$150
Fruits of the Spirit Color Symbolism Guide
9-fruit visual identity with color codes, spiritual meanings, and brand application guidelines
Included
$75
Custom Website Design & Development
Up to 5 pages — Home, About, Shop, Gallery, Contact — mobile-responsive, fully brand-integrated
5 Pages
$120
Web Hosting — 1 Full Year
Secure hosting, SSL certificate, domain setup assistance, uptime monitoring, 30-day post-launch support
12 Months
$55
Total Investment · All-Inclusive
$400
Deposit Due at Signing
$200
50% — to begin the project
Balance Due at Launch
$200
50% — upon website going live

Accepted payments: Zelle · Cash App · PayPal · Check

09 · Terms & Conditions

Working Together

Payment Policy

  • Non-refundable $200 deposit required to begin
  • $200 balance due upon site launch
  • Accepted: Zelle, Cash App, PayPal, or check

Revision Policy

  • 2 rounds of revisions included for brand kit and website
  • Additional revision rounds available at $35 per round
  • Major scope changes quoted separately

Hosting Terms

  • 12 months hosting from the launch date
  • Client responsible for renewal after 12 months
  • Client retains full domain ownership at all times

Intellectual Property

  • Client owns all brand assets upon final payment
  • AI Media Transformation may display this work in portfolio
  • All files delivered in standard web and print formats
10 · Acceptance

Let's Make This Official

By signing below, both parties agree to the scope of work, investment amount, and terms outlined in this proposal. This document serves as the project agreement.

Client Signature
Charmain — Owner, Charmain's Basket
Date: _______________________
Service Provider Signature
AI Media Transformation
📞 202-749-2754
✉ tysonsviews@gmail.com
Date: _______________________